1994
The Beginning
Since opening our doors in 1994, it has been our pleasure to be your destination shop for officially licensed sports apparel in Newmarket and the surrounding areas. Our store slogan in the beginning was fitting. “everything for the fan”
2001
Growth Phase
While our name has evolved, everything you know and trust remains the same: the same location, the same ownership, and the same high-quality products and services — now with a renewed look and a fresh team ready to serve you.
2012
Where Passion Meets Purpose
The opening of our new location coincided with a deeply challenging time in my life, marked by the loss of my father. My parents were my greatest supporters, and it was my father’s love of sport that inspired me to pursue business ownership. As we expanded into online shopping, the values and lessons my father instilled in me continued to guide every decision. Those principles were carried forward into our brick-and-mortar store, shaping an experience rooted in integrity, care, and respect for our customers. Today, we remain committed to delivering a positive, ethical shopping experience—one built on passion, purpose, and the legacy that started it all.
1994 - 2025
Inspired by Family. Driven by Sport.
Proudly family-run and independently owned, we’ve called Upper Canada Mall home for over three decades. While our teams may not have delivered as many championships as we’d hoped, the lifelong friendships formed along the way have more than made up for the heartbreaks. Years of shared highs and lows have turned every defeat into a story worth telling. As I often joke, cheering for a Toronto team can be painful—both personally and professionally—but it’s also what makes the passion, loyalty, and community so real.
2025 - Current
Today
After 31 years, the time felt right to rebrand and proudly celebrate our Canadian identity. With the store once again represented in the way it was always meant to be—and with me at the helm—we’ve embraced a renewed vision for the future. We are deeply grateful for your loyalty and support over the years, and we look forward to earning your continued trust as THE SPORTS STORE remains your destination for all things fan wear.
